
Last Friday we had an interesting discussion.
I ended our discussion by asking a question of you, and challenging you to answer it.
The question…
“Why do I share so many stories and experiences with you”?
After looking at all your responses, you clearly understand why.
When you look at a lot of other people who have online businesses, you’ll immediately notice that the overwhelming majority of their communication is spent trying to sell us stuff.
Now, don’t get me wrong here.
I don’t have anything against selling.
Everyone knows that you’ve got to sell something in order to make income, and if that’s the case, why do I spend so little time trying to sell stuff?
Why in the heck would I concentrate most of my efforts on simply telling stories and sharing experiences, like the one I shared with you yesterday?
And you gotta admit, that was one heck of a story.
How many people do you know like Jeremy, who have been in 24 weddings?
The reason I share so many stories is actually quite simple.
Because you took the time to come to my website, give me your name and email, and ask to hear from me, it means that you obviously thought that I could help you in some way.
But, even at that, when we first started this relationship, you had no idea who I was.
You had no idea if I was for real.
You had no idea if I was qualified to help you.
And that’s because you didn’t know me.
At this point, depending on how long you’ve been with me, all that’s probably changed.
But in the beginning, all of this was true.
So…
The reason I share so many stories and experiences is because I want to give you and I the opportunity to get to know each other.
The way I see it, I have no right to ask you to buy ANYTHING, until you and I have a relationship where you know, like and trust me.
And that being the case, I spend very little time trying to sell stuff.
Instead, I spend the majority of my time building on the relationship that we’ve started.
That being said, I’m going to let you in on another little secret.
Whenever I do tell you about a product or service that I believe you’ll get value from, I ALWAYS get compensated very well.
And rightfully so.
Because we have a relationship, you know I wouldn’t steer you wrong.
When I tell you about a product or service, you know that it must be good, otherwise I wouldn’t waste my time letting you know about it.
You also know that I would never do anything to jeopardize our relationship.
So…
There you have it.
Now you understand why I tell so many stories, and share so many life experiences.
I realize that I’ve been extremely candid here, and some would even say that I was letting the cat out of the box, so to speak.
But hey, that’s how friends treat each other.
Because you own a business too (or aspire to own a business too), I trust that me being this candid will give you some serious insight in how you do things in your business.
Dedicated to your success,
Kevin Thompson
“The Automatic Income Coach”