I got an email yesterday from my good friend Tim Black with the very same subject line – “It’s Not Expensive, You’re Too Cheap”.

Needless to say, it got my attention, and I had to open it immediately.

Now…

I’ve known Tim for quite awhile now, and he knows that I’m not cheap.

And though I knew he’d never call me cheap, I had to find out what his email was all about.

After opening it, I discovered that he was talking about a slogan that he saw on the side of a truck.

Apparently, there’s a beer that’s called Arrogant Bastard Beer, and their slogan is “It’s Not Expensive, You’re Too Cheap”.

What’s even more interesting is the fact that this beer sells for $10 bucks a bottle.

After reading Tim’s email, it reminded me of a seminar I attended a couple years ago, where Dan Kennedy was talking about businesses that do premium pricing for their products and services.

As examples he talked about:

A company that sells dog beds for $899.00 – $1,299.00.

A mattress company that sells mattresses for $49,500.00 – yes you read that right.

A company that sells time shares for $445,000.00, which then allows you to pay them annual dues of $29,500.00, which then allows you to pay them $400.00 – $500.00 a night to stay at their properties.

Dan went on to say that most business owners err on the side of pricing their products and services too cheap.

Too many business owners are afraid to charge premium prices, and this is a HUGE mistake.

Most business owners mistakenly believe that their customers make buying decisions based solely on price.

But the fact of the matter is, only 5% of the entire population buys solely on price.

The other 95% of us make buying decisions by looking at other factors, such as convenience, speed of result, satisfaction with purchase and pride in spending to name a few.

And yes, pride of spending is a biggie.

There’s a good percentage of the population who take pride in paying premium prices for almost everything they buy.

I recently made a discovery in my own business that proves this very point, and I’ll be revealing that discovery to you tomorrow.

Meanwhile, the big take-away for you today is this:

Don’t underestimate your ability to offer your products and services at premium prices.

People are willing to pay a LOT more than you think, as long as they’re getting good value for their investment.

If you’ve got an online business, or want to start an online business, and want to start charging premium prices, Click Here Now.

Dedicated to your success,
Kevin Thompson