I got an interesting email the other day, and because it brings up such an important point, I had to share it with you.

My comments will follow.

Here’ it is…

Hi Kevin,

I’ve been one of your subscribers for about six months now, and I have to say, you have a very unique way of looking at life and business.

I always enjoy reading your emails and blog posts.

You seem like such a compassionate person, who truly cares about helping other people.

But it seems to me that you make it difficult for people like myself to get in touch with you, and I was wondering why.

Hope to hear back from you soon.

Sincerely,
Beverly

= = =

Hi Beverly,

Thanks for the email, and the compliments.

You’re right, I’m definitely driven to help others, and trust that you’ll find my answer to your question instructive.

I remember being at a seminar years ago when I heard one of the presenters say, “Every time you say yes to one thing, you’re saying no to something else”.

This comment had a profound impact on the way I viewed my business from that point forward.

You see, when most entrepreneurs start their first business, they’re on Cloud 9 – excited about the vision they have for their new business.

But within a short time (usually 6-12 months), they find that their business has become about a whole lot more than just doing that thing that originally had them excited.

At this point, they tend to get pretty disappointed, but will continue to do the work anyways.

Before they realize it, they start adding – and adding – and adding to the list of things they now have to do in order to make their business grow.

They now find themselves working more hours than they never imagined, and the overwhelming majority of their time is spent doing things that they don’t even enjoy.

Long story short – they’re miserable, and they don’t see any way out.

And let me tell you, when you’re a miserable business owner, there ain’t NO hiding it.

You end up sabotaging your own business, because your potential customers can sense that something is wrong, and they shy away from you.

They can’t quite put their finger on what the problem is, but they find themselves being repelled, and in the end, they choose not to do business with you.

To prevent this from happening in my own business, I long ago decided what I would do… and what I would NOT do in my business.

The fact is, I wanted to attract the kind of people who felt like they had a connection with me, and believed that what I had to offer was a right fit for them.

To accomplish this, I knew that I had to focus my effort on doing ONLY the things in my business that I enjoyed most.

That also meant that I’d have to be very deliberate about what I would NOT do.

As my business grew, I wanted to enjoy the process.

I wanted my business to be a natural extension of the person I am.

I wanted my business to perfectly fit in with the kind of lifestyle I wanted to live.

By structuring my business this way, people can see that I’m extremely passionate about what I do, and the impact I’m having in this world.

As a result, (assuming they’re a right fit) they naturally want to be a part of what I have to offer.

They’re naturally attracted to me.

And yes… I’ll admit, running my business like this doesn’t allow me to have personal one-on-one contact with everyone who happens to find out about me.

But thanks to technology, I can get the relationship started.

I can open the lines of communication, just as we’re doing right now.

Then…

Assuming you like what you’ve received so far, I make it easy for you to take our relationship to the next level.

A perfect example of this would be the Lifestyle-Business Blueprint seminar that I recently hosted.

Depending on when you’re reading this, you may be able to get the recording by Going Here.

Dedicated to your success,
Kevin Thompson
“The Automatic Income Coach”